About

Built for brands people experience in real life.

Solid State is a full-service marketing and public relations agency built for hospitality and lifestyle brands. We bring strategy, creative, communications and real-world experiences together under one roof, creating integrated campaigns that build awareness, strengthen connections and drive meaningful results.

Why Solid State

At Solid State Marketing, we combine industry expertise, strategic thinking and full-service execution to create work that moves brands forward. Our integrated approach allows us to connect the dots between strategy, creative, communications and performance to deliver meaningful results for our clients.

Industry Expertise: Our team brings deep experience across hospitality, lifestyle, entertainment and experience-driven brands. We understand how to connect with both consumers and business audiences, allowing us to build strategies around each client's unique market, audience and objectives.
Data-Driven Strategies: We prioritize research, analytics and performance tracking to inform our marketing strategies. By leveraging data, we continually refine campaigns to maximize impact and make smarter decisions.
Full-Service Marketing Solutions: From brand strategy and social media to public relations, content, events, partnerships and paid media, we bring a comprehensive range of capabilities under one roof. This integrated approach creates stronger, more cohesive campaigns across every brand touchpoint.
Proven Results & Client Success: Our work spans brand launches, grand openings, integrated campaigns, public relations, social media, events and long-term brand growth. Through strategic thinking and hands-on execution, we focus on creating measurable impact and lasting value for our clients.

Our Team

Vince DiNatale

Founder & Managing Director

Vince DiNatale is the Founder and Managing Director of Solid State Marketing, a full-service marketing and public relations agency specializing in hospitality, tourism, entertainment, and destination marketing. Vince leads the agency's strategy, public relations, and growth initiatives, overseeing integrated marketing campaigns for more than 50 hospitality brands throughout the Western United States.

Vince directs marketing strategy for nationally recognized brands and multi-unit hospitality groups, including Randy's Donuts, Prince Street Pizza, and the Baja Sharkeez Restaurant Group. His expertise spans destination branding, public relations, digital marketing, community engagement, event strategy, and grand opening campaigns designed to increase visitation, strengthen public perception, and drive economic activity.

Under his leadership, Solid State Marketing has become a trusted marketing partner for restaurants, entertainment venues, tourism-driven businesses, and destination districts, delivering measurable growth through integrated marketing and strategic communications. In recognition of his leadership and business achievements, Vince was recently nominated for the CEO of the Year 2026 award by the San Diego Business Journal. Vince is a graduate of San Diego State University and brings longstanding ties to the San Diego business, hospitality and marketing communities.

Aisha Belagam

Senior Marketing Director

Aisha Belagam is a Senior Marketing Director with more than 14 years of experience across public relations, social media, brand strategy and integrated marketing. Her background includes award-winning global agency experience spanning hospitality, real estate, technology, lifestyle and B2B communications.

At Solid State Marketing, she leads strategy, media relations, messaging, social direction and account leadership for restaurants, hotels, mixed-use developments and destination districts.

Previously, Aisha served as Director of Public Relations at Havas Formula, where she led national programs for globally recognized brands including JPMorgan Chase, RE/MAX, Meritage Homes, Allegion and Shure.

Having lived and studied internationally, Aisha brings a cross-cultural perspective and an ability to build communications strategies that resonate across diverse audiences and markets.

Aisha graduated magna cum laude from San Diego State University with a degree in journalism, an emphasis in public relations and a minor in international politics.

Samantha Jacksich

Head of Content

Samantha Jacksich is the Head of Content at Solid State Marketing, leading creative strategy, editorial direction and content production for hospitality, restaurant and destination brands.

She oversees content development across a diverse client portfolio, guiding creative vision from campaign ideation through production, post-production and distribution. Working alongside the agency's social, design and account teams, Samantha leads the creation of integrated content programs spanning short-form video, creator collaborations, social campaigns, promotional initiatives and brand storytelling that strengthen audience engagement and reinforce each client's positioning.

In addition to her agency leadership, Samantha has built a food-focused social platform (@sandiegoeaters) with more than 57,000 followers, providing firsthand insight into evolving platform trends, creator best practices and audience behavior. That creator perspective informs the agency's approach to developing content that is both strategically grounded and culturally relevant.

Samantha specializes in translating hospitality experiences into compelling digital narratives through thoughtful creative direction, efficient production workflows and social-first storytelling that drives awareness, engagement and long-term brand growth.

Ella Hauptman

Senior Account Coordinator

Ella Hauptman is a marketing and communications professional specializing in integrated marketing, public relations, social media strategy and brand storytelling for hospitality, restaurant and destination brands.

At Solid State Marketing, she manages multi-channel marketing initiatives for a diverse portfolio of clients, leading social media strategy, content development, media relations, influencer partnerships, email marketing, digital platform management and community engagement. She works closely with clients to develop campaigns that strengthen brand awareness, drive guest engagement and support new openings, events and long-term growth.

Prior to joining Solid State Marketing, Ella gained international marketing experience while living and working in Amsterdam, where she supported communications initiatives in a cross-cultural environment. That global perspective continues to shape her collaborative approach and ability to connect with diverse audiences.

Ella graduated from San Diego State University with a bachelor's degree in communication, with an emphasis in public relations.

Mady Stone

Creative & Digital Marketing Coordinator

Mady Stone is a Creative & Digital Marketing Coordinator at Solid State Marketing, where she supports a diverse portfolio of clients through creative and digital marketing initiatives. Her work includes graphic design, website updates and management, email marketing, digital advertising, social media support and other marketing efforts that help strengthen brand presence and connect with target audiences.

With a creative and detail-oriented approach, Mady works closely with the Solid State Marketing team to develop and execute cohesive marketing strategies across digital platforms, ensuring client messaging and visual identity remain consistent across channels.

Mady graduated from San Diego State University with a bachelor’s degree in Marketing and a specialization in Integrated Marketing Communications.

Sofia Rector

Social Media Manager & Content Creator

Sofia Rector is a Social Media Manager and Content Creator with a passion for bringing brands to life through engaging digital content. At Solid State Marketing, she manages social media accounts across multiple platforms, creates original content, and supports the development of graphics, campaigns, and marketing materials.

A graduate of Mississippi State University, Sofia studied Marketing and Digital Media Communications, as well as International Business abroad in Rome, Italy. After graduation, she moved to Hawaii, where she served as Marketing Manager for a global e-commerce brand, leading social media, content creation, digital marketing, influencer partnerships, email marketing, and creative initiatives.

With a strong eye for branding and storytelling, Sofia blends creativity and strategy to create content that feels authentic and true to each brand.

FAQs

What industries do you specialize in?: We specialize in hospitality, nightlife and lifestyle brands, bringing tailored marketing strategies that drive awareness, build brand visibility and create memorable customer experiences. Our understanding of fast-paced, experience-driven industries allows us to develop campaigns that connect with audiences both online and in the real world.
How does Solid State Marketing approach B2B vs. B2C marketing?: We develop customized strategies that address the distinct challenges and opportunities of both B2B and B2C marketing, ensuring each campaign is built around the right audience, message and business objective.
How do you measure the success of marketing campaigns?: We use relevant key performance indicators, including engagement, reach, conversions, traffic, media coverage and ROI, to measure performance and continually optimize our strategies.
How can I get started with your services?: Contact us to start a conversation. We’ll learn more about your brand, business objectives and marketing needs, then determine how Solid State can help.

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