Skip to content
Solid State Marketing

About

Built for brands people experience in real life.

Solid State is a full-service marketing and public relations agency built for hospitality and lifestyle brands. We bring strategy, creative, communications and real-world experiences together under one roof, creating integrated campaigns that build awareness, strengthen connections and drive meaningful results.

Why Solid State

At Solid State Marketing, we combine industry expertise, strategic thinking and full-service execution to create work that moves brands forward. Our integrated approach allows us to connect the dots between strategy, creative, communications and performance to deliver meaningful results for our clients.

01.

Industry Expertise
Our team brings deep experience across hospitality, lifestyle, entertainment and experience-driven brands. We understand how to connect with both consumers and business audiences, allowing us to build strategies around each client's unique market, audience and objectives.

02.

Data-Driven Strategies
We prioritize research, analytics and performance tracking to inform our marketing strategies. By leveraging data, we continually refine campaigns to maximize impact and make smarter decisions.

03.

Full-Service Marketing Solutions
From brand strategy and social media to public relations, content, events, partnerships and paid media, we bring a comprehensive range of capabilities under one roof. This integrated approach creates stronger, more cohesive campaigns across every brand touchpoint.

04.

Proven Results & Client Success
Our work spans brand launches, grand openings, integrated campaigns, public relations, social media, events and long-term brand growth. Through strategic thinking and hands-on execution, we focus on creating measurable impact and lasting value for our clients.

Our Team

Vince DiNatale

Vince DiNatale

Founder & Managing Director

Vince DiNatale is the Founder and Managing Director of Solid State Marketing, a full-service marketing and public relations agency specializing in hospitality, tourism, entertainment, and destination marketing. Vince leads the agency's strategy, public relations, and growth initiatives, overseeing integrated marketing campaigns for more than 50 hospitality brands throughout the Western United States.

Vince directs marketing strategy for nationally recognized brands and multi-unit hospitality groups, including Randy's Donuts, Prince Street Pizza, and the Baja Sharkeez Restaurant Group. His expertise spans destination branding, public relations, digital marketing, community engagement, event strategy, and grand opening campaigns designed to increase visitation, strengthen public perception, and drive economic activity.

Under his leadership, Solid State Marketing has become a trusted marketing partner for restaurants, entertainment venues, tourism-driven businesses, and destination districts, delivering measurable growth through integrated marketing and strategic communications. In recognition of his leadership and business achievements, Vince was recently nominated for the CEO of the Year 2026 award by the San Diego Business Journal. Vince is a graduate of San Diego State University and brings longstanding ties to the San Diego business, hospitality and marketing communities.

Aisha Belagam

Aisha Belagam

Senior Marketing Director

Aisha Belagam is a Senior Marketing Director with more than 14 years of experience across public relations, social media, brand strategy and integrated marketing. Her background includes award-winning global agency experience spanning hospitality, real estate, technology, lifestyle and B2B communications.

At Solid State Marketing, she leads strategy, media relations, messaging, social direction and account leadership for restaurants, hotels, mixed-use developments and destination districts.

Previously, Aisha served as Director of Public Relations at Havas Formula, where she led national programs for globally recognized brands including JPMorgan Chase, RE/MAX, Meritage Homes, Allegion and Shure.

Having lived and studied internationally, Aisha brings a cross-cultural perspective and an ability to build communications strategies that resonate across diverse audiences and markets.

Aisha graduated magna cum laude from San Diego State University with a degree in journalism, an emphasis in public relations and a minor in international politics.

Samantha Jacksich

Samantha Jacksich

Head of Content

Samantha Jacksich is the Head of Content at Solid State Marketing, leading creative strategy, editorial direction and content production for hospitality, restaurant and destination brands.

She oversees content development across a diverse client portfolio, guiding creative vision from campaign ideation through production, post-production and distribution. Working alongside the agency's social, design and account teams, Samantha leads the creation of integrated content programs spanning short-form video, creator collaborations, social campaigns, promotional initiatives and brand storytelling that strengthen audience engagement and reinforce each client's positioning.

In addition to her agency leadership, Samantha has built a food-focused social platform (@sandiegoeaters) with more than 57,000 followers, providing firsthand insight into evolving platform trends, creator best practices and audience behavior. That creator perspective informs the agency's approach to developing content that is both strategically grounded and culturally relevant.

Samantha specializes in translating hospitality experiences into compelling digital narratives through thoughtful creative direction, efficient production workflows and social-first storytelling that drives awareness, engagement and long-term brand growth.

Ella Hauptman

Ella Hauptman

Senior Account Manager

Ella Hauptman is a marketing and communications professional specializing in integrated marketing, public relations, social media strategy and brand storytelling for hospitality, restaurant and destination brands.

At Solid State Marketing, she manages multi-channel marketing initiatives for a diverse portfolio of clients, leading social media strategy, content development, media relations, influencer partnerships, email marketing, digital platform management and community engagement. She works closely with clients to develop campaigns that strengthen brand awareness, drive guest engagement and support new openings, events and long-term growth.

Prior to joining Solid State Marketing, Ella gained international marketing experience while living and working in Amsterdam, where she supported communications initiatives in a cross-cultural environment. That global perspective continues to shape her collaborative approach and ability to connect with diverse audiences.

Ella graduated from San Diego State University with a bachelor's degree in communication, with an emphasis in public relations.

Mady Stone

Mady Stone

Creative & Digital Marketing Coordinator

Mady Stone is a Creative & Digital Marketing Coordinator at Solid State Marketing, where she supports a diverse portfolio of clients through creative and digital marketing initiatives. Her work includes graphic design, website updates and management, email marketing, digital advertising, social media support and other marketing efforts that help strengthen brand presence and connect with target audiences.

With a creative and detail-oriented approach, Mady works closely with the Solid State Marketing team to develop and execute cohesive marketing strategies across digital platforms, ensuring client messaging and visual identity remain consistent across channels.

Mady graduated from San Diego State University with a bachelor’s degree in Marketing and a specialization in Integrated Marketing Communications.

Laura Piscopio

Laura Piscopio

Social Media Manager

Laura Piscopio is a Social Media Manager at Solid State Marketing, specializing in social media strategy, content development, and digital brand growth for hospitality, restaurant, nightlife, and lifestyle brands.

She develops and executes comprehensive social media strategies across a diverse client portfolio, combining audience insights, emerging trends, and creative storytelling to strengthen brand positioning, increase engagement, and drive growth. From high-level strategy and campaign development to content conceptualization and execution, Laura focuses on building impactful digital presences that align with each brand's identity and business objectives.

With expertise in content creation, video editing, and graphic design, Laura brings a creative approach to social media management, producing compelling short-form video, branded visuals, and cohesive content that elevates brand aesthetics. By balancing strategic planning with creative execution, she helps brands expand their reach, connect with target audiences, and establish a recognizable presence across social platforms.

Lily Shaw

Lily Shaw

Marketing Coordinator

Lily Shaw is a Marketing Associate at Solid State, where she supports social media and digital marketing initiatives for a diverse portfolio of hospitality and lifestyle brands. Her work includes content planning, social media coordination, creative asset management, and executing digital strategies that strengthen brand presence and audience engagement.

Prior to joining Solid State Marketing, Lily gained professional experience at Prologue, developing her skills in communication, creative collaboration, and project coordination. With a passion for digital storytelling and a detail-oriented approach, she brings creativity and organization to every project, helping brands connect with their audiences through thoughtful, engaging content.

Lily graduated from University of Colorado Boulder with a major in Media Studies and a minor in Business with an emphasis in Product Development. She is always looking for opportunities to learn, grow, and make a meaningful impact.

Alice Vigano

Alice Vigano

Marketing Coordinator

Alice is a Marketing Associate at Solid State Marketing, supporting integrated marketing initiatives for a diverse portfolio of restaurant, hospitality and lifestyle brands. Her work spans content creation, social media, influencer marketing, public relations and campaign coordination, with a focus on building brand awareness and creating engaging experiences for audiences.

At Solid State, Alice contributes to creative development and day-to-day marketing efforts, from creating social media content and designing promotional assets to researching influencers, coordinating collaborations and supporting media outreach. She enjoys the strategic side of marketing, particularly developing creative ideas, identifying opportunities for growth and finding ways to help each client stand out. Working across multiple accounts allows her to collaborate on a variety of brands and campaigns, each with its own identity, audience and goals.

Prior to joining Solid State Marketing, Alice gained experience in marketing and event initiatives at startups and foundations. She graduated from San Diego State University with a degree in Business Administration and a minor in Finance, combining her business background with a passion for creative strategy and brand development.

FAQs

What industries do you specialize in?
We specialize in hospitality, nightlife and lifestyle brands, bringing tailored marketing strategies that drive awareness, build brand visibility and create memorable customer experiences. Our understanding of fast-paced, experience-driven industries allows us to develop campaigns that connect with audiences both online and in the real world.
How does Solid State Marketing approach B2B vs. B2C marketing?
We develop customized strategies that address the distinct challenges and opportunities of both B2B and B2C marketing, ensuring each campaign is built around the right audience, message and business objective.
How do you measure the success of marketing campaigns?
We use relevant key performance indicators, including engagement, reach, conversions, traffic, media coverage and ROI, to measure performance and continually optimize our strategies.
How can I get started with your services?
Contact us to start a conversation. We’ll learn more about your brand, business objectives and marketing needs, then determine how Solid State can help.

San Diego / Las Vegas / Boise / Wherever your brand takes us

Let’s build something people notice.